Whoop.Inc | SportFlex™
Inspired by a simple shape, we have transformed it into a functional and stylish band. The iconic pill shape serves as the foundation of the design, influencing every aspect and ensuring perfect proportion for functionality. The pill's peaks and valleys enhance ventilation and comfort forward experience. The sculpted nose acts as an integrated release point and secure slider. This pill-shaped motif is consistently reflected in the band's details, including the metal hardware, creating a cohesive aesthetic that embodies the Whoop brand. The use of silicone elevates the design, offering durability, flexibility, and a strong CMF (Color, Material, Finish) unlocking a new story and experience.

SportFlex is ready for sweat, sport, and everything in between. Made from a highly durable soft-touch silicone, it’s waterproof, dirt-proof, sweat-proof, and stain-proof. With an adjustable closure system and ventilation details, it’s built for high-performance – and game for anything.Includes band, hook, clasp, and Fast Link™ slider that makes swapping bands easier than ever.

Role: Industrial Design Lead
Team: Whoop.Inc

Year: 2024
Color: Natural Silver, Off-White,
Materials: Aluminum, Silicone

Available for purchase at Whoop.com

whoop 5.0 sportflex™
WEARABLES
2025
Inspired by a basic shape and evolving it into a solution of functional form to create an all new band. The iconic pill-shape serves as the base of design and is applied in each aspect applying proportion to create the function. The pill peaks and valleys fosters ventilation and comfort for the user when worn. The sculpted of the nose serves as an integrated release point and slider safe. This pill shape motif is also consistently reflected in the band's details, including the metal hardware, creating a cohesive aesthetic true to the Whoop. The choice of silicone dove the design form by playing up its benefits of maintaining shape but flexing to the users needs and also having the opportunity for a strong CMF story.

Materials: Silicone, Aluminum, PC
Launched June 2024 (Available for purchase on Whoop.com)
Role: Industrial Design Lead | Whoop ID Team
Inspired by a basic shape and evolving it into a solution of functional form to create an all new band. The iconic pill-shape serves as the base of design and is applied in each aspect applying proportion to create the function. The pill peaks and valleys fosters ventilation and comfort for the user when worn. The sculpted of the nose serves as an integrated release point and slider safe. This pill shape motif is also consistently reflected in t

Materials: Silicone, Aluminum, PC
Launched June 2024 (Available for purchase on Whoop.com)
Role: Industrial Design Lead | Whoop ID Team
Business Card
communication
development stage 2
2025
Business Card
communication
development stage 2
2025